JDRF, West Michigan Partner: Old Orchard

West Michigan kids get sweet deal for Old Orchard
By Mary Radigan / The Grand Rapids Press
SPARTA -- Mazzy Chase is used to unwanted attention at school when it comes to her diabetes. But now the disease has made her a star of sorts among her classmates. Mazzy, 7, is one of three West Michiganchildren with diabetes chosen to be in national print ads for Old Orchard Brands and its Healthy Balance fruit juice cocktails. The ads are part of a four-year partnership between the Sparta company and the Juvenile Diabetes Research Foundation.

By mid-April, Mazzy's picture will be found between the pages of magazines such as Family Circle, Parents, Oprah, Martha Stewart Living, Fitness, Prevention, Everyday Food, Cooking Light and Family Fun. Additional ads throughout the year will feature Ellie Clark, 5, of Grandville, and Tristin Decker, 4, of Vicksburg.

The photo shoots were done in the Heritage Hill section of Grand Rapids and at Frederik Meijer Gardens and Sculpture Park, 1000 East Beltline Ave. NE, Grand Rapids Township. As a Type 1 diabetic, Mazzy wears an insulin pump and records her sugar levels six times a day. The activity has generated curiosity among her classmates at Thornapple Elementary School in Cascade Township, where she is a second-grader.

" Now they say I'm famous," Mazzy said, with a shy smile.
Some ads done last year by Old Orchard, 1991 12 Mile Road NW, with the Juvenile Diabetes Association were more product-oriented." We decided we wanted to use real people with diabetes and (portray) a stronger message," said Kevin Miller, Old Orchard sales and marketing coordinator. "We contacted Stacey (Chase, executive director of the West Michigan Chapter) and she sent us several pictures."

Chase had nothing to do with her daughter's selection for the ads and did not have names on the back of photos she submitted to Old Orchard. " We're thrilled to be in this partnership with Old Orchard and the excitement is throughout the juvenile diabetes organization," Chase said. "There are 21 million Americans with diabetes and three million with Type 1."

In Michigan, there are 800,000 diabetics, with 150,000 people dealing with Type 1, Chase added. Old Orchard last fall started its joint campaign with the diabetes association, which provides its endorsement for the juice on the bottles' packaging. The 13 flavors contain 75 percent less sugar, carbohydrates and calories, compared to the standard juice products.

In turn, Old Orchard contributed a $260,000 cash donation toward diabetes research and is supporting at least 75 Walk To Cure Diabetes events across the country each year, with another $300,000 in donations and juice. Healthy Balance makes up about 25 percent of Old Orchard's revenue, which consists of more than $150 million in the sale of frozen juice concentrates and bottled juices across the country.

Two new Healthy Balance flavors introduced recently are white grape and tropical punch, which have generated great demand, Old Orchard Brands owner Mark Saur said. " White grape juice has been a big kid's drink for years," he said. Healthy Balance has nine grams of carbohydrates compared to 40 grams in regular juice, Saur added. " This is good for both kids and adults with diabetes and helps build awareness," he said.


	JDRF CORPORATE PARTNER West Michigan kids get sweet deal for Old Orchard By Mary Radigan / The Grand Rapids Press SPARTA -- Mazzy Chase is used to unwanted attention at school when it comes to her diabetes. But now the disease has made her a star of sorts among her classmates. Mazzy, 7, is one of three West Michiganchildren with diabetes chosen to be in national print ads for Old Orchard Brands and its Healthy Balance fruit juice cocktails. The ads are part of a four-year partnership between the Sparta company and the Juvenile Diabetes Research Foundation. By mid-April, Mazzy's picture will be found between the pages of magazines such as Family Circle, Parents, Oprah, Martha Stewart Living, Fitness, Prevention, Everyday Food, Cooking Light and Family Fun. Additional ads throughout the year will feature Ellie Clark, 5, of Grandville, and Tristin Decker, 4, of Vicksburg. The photo shoots were done in the Heritage Hill section of Grand Rapids and at Frederik Meijer Gardens and Sculpture Park, 1000 East Beltline Ave. NE, Grand Rapids Township. As a Type 1 diabetic, Mazzy wears an insulin pump and records her sugar levels six times a day. The activity has generated curiosity among her classmates at Thornapple Elementary School in Cascade Township, where she is a second-grader. " Now they say I'm famous," Mazzy said, with a shy smile. Some ads done last year by Old Orchard, 1991 12 Mile Road NW, with the Juvenile Diabetes Association were more product-oriented." We decided we wanted to use real people with diabetes and (portray) a stronger message," said Kevin Miller, Old Orchard sales and marketing coordinator. "We contacted Stacey (Chase, executive director of the West Michigan Chapter) and she sent us several pictures." Chase had nothing to do with her daughter's selection for the ads and did not have names on the back of photos she submitted to Old Orchard. " We're thrilled to be in this partnership with Old Orchard and the excitement is throughout the juvenile diabetes organization," Chase said. "There are 21 million Americans with diabetes and three million with Type 1." In Michigan, there are 800,000 diabetics, with 150,000 people dealing with Type 1, Chase added. Old Orchard last fall started its joint campaign with the diabetes association, which provides its endorsement for the juice on the bottles' packaging. The 13 flavors contain 75 percent less sugar, carbohydrates and calories, compared to the standard juice products. In turn, Old Orchard contributed a $260,000 cash donation toward diabetes research and is supporting at least 75 Walk To Cure Diabetes events across the country each year, with another $300,000 in donations and juice. Healthy Balance makes up about 25 percent of Old Orchard's revenue, which consists of more than $150 million in the sale of frozen juice concentrates and bottled juices across the country. Two new Healthy Balance flavors introduced recently are white grape and tropical punch, which have generated great demand, Old Orchard Brands owner Mark Saur said. " White grape juice has been a big kid's drink for years," he said. Healthy Balance has nine grams of carbohydrates compared to 40 grams in regular juice, Saur added. " This is good for both kids and adults with diabetes and helps build awareness," he said. OLD ORCHARD ANNOUNCES CORPORATE PARTNERSHIP WITH JUVENILE DIABETES RESEARCH FOUNDATION. Click here to read full story Two New Recipes from Old Orchard: Spiced Apple Juice (click here to view) Apple Cranberry Crisp (click here to view)

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